Comms and content

1 What the job is

Writing recaps of events, taking photos, and sharing things to your own networks. Your own posts reach people the brand accounts never will, so the last one counts for more than it sounds.

You are not running a marketing department.

2 Where you start

The recap. Go to an event you were going to anyway, and preferably within 24 hours post this in the team Slack, channel #finished-work:

• The mood
• How many showed up, roughly
• What they bought or did
• How much of a success you would consider it
• Any notes or thoughts you have about it
• A few photos, preferably one group photo, and you asked before taking any that show a face

Do that twice, and if it has been usable both times, it becomes yours: recaps go out substantially as you wrote them, you post them yourself, and I stop reading them first.

If writing is not your thing, send the rough version and I will shape it. That offer is real. If writing is your thing, I will only touch the facts and the odd comma.

3 Photos

Ask before you take a photo where somebody is recognisable, and if they say no, that is the end of it, no follow-up question. Before anything is published we ask again. That second ask is mine.

• Nothing with under 18s in it
• Only send photos you took yourself
• Say it to the room when you start taking photos, that covers the wide shots
• Post originals in #finished-work. A shared folder for this is coming, and I will add you to it when it is ready
• If anyone changes their mind later, tell me and the photo is down the same day, no reason needed

Some people genuinely cannot be visible online, for reasons they should not have to explain at a bar, and a photo taken without asking cannot be fixed afterwards.

4 How it reads

Warm, plain, and like a person wrote it. Short paragraphs, one idea each. If a post covers three separate things, give each one a short header in capitals.

Avoid sales language, urgency we do not actually have, and anything that would make somebody who came alone feel like they were the only one.

5 What you can do without asking, once you have done it twice

• Recaps and photo posts
• Day-of messages, the "we're here" ones
• Replying to comments and DMs
• Posting into the community WhatsApp groups
• Sharing an already published listing into groups you are in

6 If you own a channel

As the business accounts get set up, each one gets one person responsible for it. If that becomes you:

• The account is set up by me first, and you get access properly, with your own login where the platform supports it. Passwords never change hands
• Anything in #finished-work that touches your channel is yours to act on, unless somebody says they already did it. Say "done" when you have, so nobody doubles up and I know it is handled
• If you make something for a channel you don't own, post it finished in #finished-work. The channel owner or I post it, and whoever posts says "done"
• The day-before ping, the recap, the next listing: that rhythm is the job, and keeping it up counts for more than any single clever post. If your channel has gone quiet for two weeks, say so and we work out why together
• The checks below still apply, and I keep access to everything. That is not about checking on you, it is so nothing depends on one person's phone

7 What always gets checked