Communications and marketing

1 What the job is

The recurring job is one accurate weekly upcoming-events overview, extra reminders for events marked as priority, and useful recaps or social proof when the inputs exist. Sharing to your own network also matters.

You are not running a marketing department.

2 Where you start

Start with one accurate upcoming-events post or one recap. For a recap, preferably within 48 hours put this in #finished-work:

• The mood
• How many showed up, roughly
• What they bought or did
• How much of a success you would consider it
• Any notes or thoughts you have about it
• The approved Drive link and consent context if media exists, never the identifiable originals in Slack

One completed task is evidence for the next narrow assignment. Repeated accurate delivery can lead to owning a named channel or the weekly rhythm for a period. Account access is still a separate grant.

If writing is not your thing, send the rough version and I will shape it. That offer is real. If writing is your thing, I will only touch the facts and the odd comma.

3 Photos

Ask before you take a photo where somebody is recognisable. Before anything is published, ask again for that destination. The person publishing makes sure the second answer is recorded.

• Nothing with under 18s in it
• Only use photos you took yourself, and only when you were given the exact tested Drive event folder; otherwise skip the photo task
• A room heads-up helps, but it does not replace asking an identifiable person
• Put originals in that exact approved Shared Drive intake. Post its link and context in #finished-work, never the files
• If anyone changes their mind, tell Martin the same day. We remove it from the surfaces we control and do not promise that third-party caches or copies can be fully erased

Some people genuinely cannot be visible online, for reasons they should not have to explain at a bar, and a photo taken without asking cannot be fixed afterwards.

4 How it reads

Warm, plain, and like a person wrote it. Short paragraphs, one idea each. If a post covers three separate things, give each one a short header in capitals.

Avoid sales language, urgency we do not actually have, and anything that would make somebody who came alone feel like they were the only one.

That is how things written as Room for More read, recaps and posts going out under the brand. Anything you write in your own voice is yours in style, emojis included. The facts, the money lines and safety are the fixed parts, not the flavour.

5 What an assigned publisher can do without asking

• Weekly upcoming-events posts using the current public event pages
• Assigned priority reminders and day-of "we're here" messages
• Routine replies that restate published facts or the community code
• Recaps and photo posts when the quote/media publication state is approved

The rule is the public source, not a number of trial posts: if the fact is already on the current event page, you can promote it inside your assignment without waiting. Check the page when you post. If the fact is missing, changed or uncertain, ask first.

6 If you own a channel

As the business accounts get set up, each one gets one person responsible for it. If that becomes you:

• The account is set up by me first, and you get access properly, with your own login where the platform supports it. Passwords never change hands
• Anything in #finished-work that touches your channel is yours to act on, unless somebody says they already did it. Say "done" when you have, so nobody doubles up and I know it is handled
• If you make something for a channel you don't own, post it finished in #finished-work with one line on top saying which channel and account it is for and when it should go up. The channel owner or I post it, and whoever posts says "done". Without that top line, whoever picks it up has to come back and ask, which is the thing this whole system exists to avoid
• The link in an event post is the event's own page on roomformore.no. Use the Meetup link only when the post lives on Meetup itself
• The rhythm is the job: weekly upcoming events, assigned priority reminders, and recaps/social proof when inputs exist. Friday's short status names links, blocked inputs and the next owner or backup
• Look at useful outcomes: reliable delivery, event-page taps or RSVPs where attributable, and return/opt-in signals. Reach and likes are context, not success by themselves. Build a baseline before setting targets
• The checks below still apply, and I keep access to everything. That is not about checking on you, it is so nothing depends on one person's phone

7 What always gets checked